INFLUENCE OF ENTREPRENEURIAL EDUCATION AND BEHAVIOUR ON STUDENTS' INTENTION TO START A BUSINESS IN MOROCCO: AN EMPIRICAL STUDY

Abstract

The role of entrepreneurship in economic development is significant, which is why business schools and universities are prioritizing entrepreneurship education. This research aims to determine the impact of these programs on individuals' intent to become entrepreneurs using Ajzen's theory of planning behavior. The survey method was used to gather data from 403 participants and SEM path analysis was employed to analyze the results. The findings suggest that feedback and business plan activities have a direct effect on entrepreneurial intention. This information can be utilized to improve entrepreneurship training courses and support their providers. Furthermore, the relationship between entrepreneurship and business planning can be leveraged by educational institutions, organizations, and policymakers to foster future entrepreneurs. JEL: M13, M53 Article visualizations: