ENVISIONING THE IDEA. CREATIVE GRAPHIC PROCESSES IN ARCHITECTURE AND CONCEPT ART

Abstract

This research delves into the creative graphic processes of architecture and concept art, a stage of visual development in world-creating industries such as video games and animation. The authors relate pre-production strategies such as conceptual drawings, colour scripts or thumbnail sketches with study drawings, sequential drawings or serial visions that define the experience and architectural narrative. The suitable coherence between the visual strategies to explore the idea and the communicative purpose could be useful in architectural design as considering experiential and emotional perception. The findings bring to light a visual development methodology based on design analysis.