Social responsibility pressure as a motivator for organizational sustainability: Evidence from the fast-food sector in KSA

Abstract

This study investigates the role of social responsibility as both a source of pressure and a motivator for organizations to achieve sustainability in their internal operations. It examines key dimensions, including stakeholder expectations, regulatory compliance, competitive advantage, cost savings, efficiency, and employee engagement and retention. A quantitative approach was adopted, with a self-administered questionnaire distributed to managers in the Saudi fast-food sector. Data analysis using SPSS included mean analysis, standard deviation, multicollinearity tests, and multiple/linear regression analysis. The findings confirmed the study hypothesis, revealing that social responsibility drives organizations toward sustainability, with stakeholder expectations exerting the highest pressure. The study recommends implementing comprehensive training programs to enhance employees’ awareness of sustainability initiatives, organizational goals, and individual responsibilities. These findings contribute to the theoretical understanding of how social responsibility influences sustainable organizational practices.