Educación financiera en la generación de valor de las empresas

Abstract

Globalization attributes to companies, challenges that put at risk the permanence in the market, which motivated to carry out this research in which the factors that affect the sustainability and growth of the businesses were identified, emphasizing the small and medium businesses in the city of Bucaramanga. The population corresponds to the SMEs of the five main economic sectors according to the volume of assets, this being one of the criteria that prevails according to Law 905 of 2004. A survey was applied aimed at evaluating the situation of the key areas of the organization: strategic planning, administrative management, human management, quality, commercial management and financial management. The results obtained show the lack of administrative and financial education of entrepreneurs, which generates decision-making with a short-term focus that lacks the necessary support to minimize risks and generate value.