The Effects of Health Consciousness on Environmentally Sustainable Textile Furnishing Product Purchase

Abstract

The environmental and health issues in using textile furnishing products have grown, but previous studies have not investigated health-related antecedents that influence consumers’ purchase intentions of environmentally sustainable textile furnishing products (ESTFP). This study examined the antecedent role of health consciousness influencing consumers’ attitudes, subjective norms, perceived behavioral control, and purchase intention regarding ESTFP. Analysis of data from an Internet-based survey of 302 US shoppers indicated that consumers with a higher level of health consciousness were likely to have more favorable attitudes, stronger subjective norms, greater perceived behavioral control, and consequently stronger purchase intentions toward ESTFP. The results support the effect of consumers’ health consciousness on ESTFP and extend the application of the theory of planned behavior to the purchase of textile furnishing products.