Cognitive Mapping as a Tool to Elicit Managerial Cognitions: Methodology Analysed

Abstract

The existing literature shows an increasing trend into the investigation of managerial cognitions. The literature also shows an imbalance between the theoretical and empirical work in this area, in favour of the former. From a thorough review of literature, a growing need is felt for testing new methods to acquire and analyse data. More researchers are noted to adopt the technique of ‘cognitive mapping’ to study managerial cognitions. To what extent is cognitive mapping an appropriate tool to investigate managerial cognitions? This paper by Pawan S Budhwar is an attempt to answer this question.