Research on Service Design of Virtual Village Chief for Island Ecotourism Based on Kano Model

Abstract

Villages with islands as the main geographical environment have their unique needs in the process of tourism development. With the further development of digital technology, the concept of virtual village chief has been involved in the process of rural revitalization in China, becoming a digital medium to serve tourists to increase their sense of closeness and convenience. This paper scientifically analyzes the problems and pain points faced in the process of island rural tourism, proposes the necessity of designing virtual village chiefs through digital technology to develop island tourism from the perspective of solving practical problems, and designs questionnaires based on the Kano model to transform diverse and complex demands into clear levels of user needs, so as to scientifically guide the design process of virtual village chiefs. We will promote the development of coastal island rural ecological tourism.