The Role of Awareness and Level of Digital Literacy in Creating Entrepreneurial Intentions in Generation Z Women

Abstract

Currently, modern market conditions for the development of entrepreneurship are extremely uncertain and highly turbulent. The speed and intensity of changes in the business environment make starting your own business a high risk. Entrepreneurial intentions play a particularly interesting role in the decision-making process to start your own business. The literature review indicates that the factors influencing intentions include the abilities and skills of future entrepreneurs, including their level of digital skills and competence. Knowledge of digital technologies enables future entrepreneurs to access reliable and up-to-date information and increases the opportunities for continuous learning. Digital literacy facilitates effective communication and collaboration between businesses. These competencies help to understand the implications of using digital technologies and support the use of digital tools in company management. The aim of the paper is to identify the awareness and digital literacy that influence the entrepreneurial intentions of Generation Z women. The study conducted in 2024 is based on the results of research on a group of 193 Polish women, representatives of Generation Z. An original survey questionnaire was used to collect the data. An original survey questionnaire was used to collect the data. The analysis based on the data showed the level of digital literacy of Polish Generation Z women and which of them influence the level of entrepreneurial intentions. The novelty of the paper is the indication of areas of knowledge regarding digital skills that determine the entrepreneurial intentions of Polish Generation Z women.