Influence of Social Media in the Dissemination of Employment Opportunities in Sultanate of Oman

Abstract

Social media presently plays a vital role in searching for jobs and the recruitment of employees in all industries across the world. It is used both by job seekers and employers prominently in generating employment opportunities. This research work is carried out to study the influence of social media in the dissemination of employment opportunities with the objectives of (1) to study the different social media used by job seekers in searching for jobs, (2) to find the most preferred social media in searching for jobs and (3) to explore the effectiveness of social media by the job seekers in searching for jobs. The results revealed that more job seekers use online job sites to find jobs and they perceive that WhatsApp is the most preferred social media in finding jobs, followed by Google+, Instagram and Twitter. It is also found that information quality, the scope of networking and privacy & safety are the factors affecting the effectiveness of social media in finding job opportunities.