Law as a social regulator of advertisement and advertising activity in the modern Russian information space

Abstract

The given article shows that law as a social regulator in the sphere of information relations becomes a new kind of information space regulation which carries new problems the solution of which depends on political and other purposes of the governmental authorities. The article lays stress on the statement that nowadays in the Russian Federation the democratic values are the priorities of constitutional state building. In the center of these values is a human, his rights and liberties, and the main social relations regulator are law and justice. A characteristic feature of the Russian advertisement is a contradiction between its evident and secret functions. It differs from foreign advertisement qualitatively, but it can also compete with it. At the same time the presence of fraudulent advertising which contains manipulation technologies causes the negative attitude towards it. Generally speaking, the influence of advertisement on the social activity of the population is controversial, because it not only stimulates the development of the economy and tertiary activity, but can also manipulate the public conscience and behavior. From this point of view the analysis of law as a social regulator of advertisement and advertising activity is of some interest for the given research.