Analysis of Supermarket Supply Chain Management

Abstract

Supply chain management is one of the main challenges in the development of the retail industry. As an important form of retail trade, supermarkets have attracted the attention of the whole retail industry. At present, large, medium, and small supermarkets are facing complete market competition, and each supermarket enterprise has more or less problems in its own supply chain relationship. The problem of how to solve the problems of various types of supermarket enterprises, improve their management programs, and win the market has become particularly important. Based on the existing literature and statistical data, this paper analyzes the problems existing in the supermarket retail industry in China, focusing on the deficiencies of the current supply chain and how to manage and optimize the supply chain. The result shows that the supply chain in domestic supermarkets still has a long way to improve. There are mainly five types of problems, which are supplier problems; delivery problems; location problems; display problems; and pricing problems. These kinds of problems might cause the loss of customer loyalty. The solution consists of three parts: diversifying the product supplier to ensure that the popular product never runs out; replacing the product’s shelf so that the customer can grab the popular product at first sight; and replacing the product’s shelf so that the customer can grab the popular product at first sight. Finally, be precise with the product’s pricing strategy; stress the price of the popular products and increase the profit for the unpopular ones.