Barriers and Facilitators to Event Greening Practices within the Corporate Sphere

Abstract

This study explored the barriers and facilitators to event greening within the corporate sphere, attempting to reveal factors which expedite and impede event greening. A case-study approach was utilised by interviewing six members of staff of a UK corporate event organisation. Although many barriers were present, potential facilitators were also uncovered. A lack of management support and formal policies as well as knowledge and resources acted as barriers to corporate event greening within the case-study organisation. Financial resources were also a facilitator, together with clients and temporal changes, therefore more barriers than facilitators were discovered. Many barriers were interconnected, appearing to stem from a short-term cost-benefit perspective. Recommendations for practice and for research are suggested.