Survey on Search Engine Localization and Optimization

Abstract

User get bulk of data whenever he/she search for a particular topic on internet which is not useful for user due to this lots of time is wasted of user. This application which will provide an optimized result for search query according to the user behavior and his previous history. Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Also, localization is a part which will provide notifications of the nearby places, along with the range filter, as per the requirement of the customer. Google is most user friendly Search Engine proved for the Indian users which gives user oriented results. In addition, most of other search engines uses Google search pattern so we have concentrated on it. So, if a page is optimized in Google it is optimized for most of the search engines. This research is based on reviewing various practices that are used to make websites search engine friendly.