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Customer Relationship Management to Customer Value & Customer Loyalty of Fixed Broadband: Study Case on Fixed Broadband Company in Indonesia

  • Erikson Sianipar
  • H. Sucherly
  • Umi Kaltum
  • et al.
Management Studies (2018) 6(6)
DOI: 10.17265/2328-2185/2018.06.003
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Abstract

The increase of fixed broadband penetration can increase a country's economic growth. Indonesian fixed broadband usage density still lags far behind other countries. This condition becomes a great opportunity for operators in marketing fixed broadband products …

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APA

Erikson Sianipar, H. Sucherly, Umi Kaltum, & Yevis Marty Oesman. (2018). Customer Relationship Management to Customer Value & Customer Loyalty of Fixed Broadband: Study Case on Fixed Broadband Company in Indonesia. Management Studies, 6(6). https://doi.org/10.17265/2328-2185/2018.06.003

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