Theory of colour harmony and its application

Abstract

The colour represents an essential element of visual and graphic communications. It plays an important role in the perception of visual design and it is significant for all participants in the process of planning, developing and promoting graphic products. Designers are interested in a psychological and presentational aspect of colours, while to the technologists the colour represents one of the most important quality attributes. The process of choosing colours that are harmonious, usable and efficient is complex. In addition, many designers have inadequate background knowledge of colour theory, which could help them with the selection of colours. As a result, designers usually spend a great deal of time and expend significant effort in choosing appropriate colour combinations. In this article, the importance of colour harmony and its application when extracting colours, rating and generating colour schemes is presented.