Exploring the socio-cultural challenges of food processing women entrepreneurs in IRINGA, TANZANIA and strategies used to tackle them

Abstract

Women entrepreneurs have significant contributions to the economies of sub-Saharan Africa. However, women in this region are facing a shocking array of challenges in their business environment. This paper examines the challenges facing women entrepreneurs in the food processing industry in Iringa, Tanzania. The study employs interviews and focus group discussions in collecting data and utilizes content analysis for interpreting findings. The findings indicate that these women entrepreneurs face problems of lack of access to markets, unequal social responsibility and lack of enough capital. Our findings also show that women entrepreneurs in the food processing business of the region employ an array of transversal strategies in order tackle and mitigate the socio-cultural challenges, including the creation of economic groups and entrepreneurship clubs. Our work sheds light on the issues that women entrepreneurs in the food processing industry struggle with in Iringa. Furthermore, we present the general and transversal strategies that they use in order to mitigate the problem and finally put forward the use of mobile technology as a transversal tool.