AI Empowered Personalized Digital Advertising Marketing

Abstract

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising dissemination. The paper discusses AI's applications in user behavior analysis, recommendation systems, market trend prediction, and how these technologies shape the future of digital advertising marketing. Moreover, it addresses the various challenges AI might face in enhancing advertising effectiveness and proposes corresponding solutions. Through detailed case analyses, this paper attempts to present an understanding of AI-driven personalized advertising marketing and explores the innovations and prospects of AI technology in digital marketing.