Introduction: Looking for a Social Soul to Transform

Abstract

This chapter guides institutions (business, government, NGOs, and media), professionals, scholars, teachers, and students to understand the deepest levers of a successful Digital Transformation (DT). It explains the meaning of success for DT in the current digital-analogic transformative scenario, deeply affected by environmental, social, and economic disruptions and demonstrates how, nowadays, profit has to cope with a sustainable social impact. In this direction, it explains the culture and the mindset required by DT. To achieve these aims, the Digital Transformation Social Mindset (DTSM) is introduced as a cultural, organizational, value-based set of ‘social markers’. Rooted on the DTSM’s guidelines, the Four Paradigm Model (FPM) is introduced to the reader as a tool to analyse, also in comparative terms, an institution’s DT strategy. Within the FPM, the FPM Radar measures the level of DTSM, indicating areas of strength and improvements to institutions.