Tech talk: Development of a conceptual framework to enhance sport students’ communication skills and content learning through vlogs as an assessment tool

Abstract

The 4th Industrial Revolution fuelled technological and communication disruptions within professional work sectors. The technology-enhanced sports industry necessitates graduates to disseminate knowledge utilising various technological platforms. In this regard, higher education institutions need to develop students’ technology-enhanced communication skills to succeed in the workplace. This study aimed to develop a practical conceptual framework for student vlog creation and delivery with an emphasis on enhancing communication skills while displaying content learning. The study used the ADDIE model to develop and implement the conceptual framework of instruction to embed the five canons of rhetoric for enhanced communication skills development within student vlog creation and delivery.