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Environmental Strategy in Business: Green Marketing Communication

  • Lanfranchi M
  • Giannetto C
  • Rotondo F
Journal of Corporate Responsibility and Leadership (2018) 4(3) 111
DOI: 10.12775/jcrl.2017.019
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Abstract

… Purpose: The aim of the paper is to explore the issues of green marketing and green marketing communication. Design/methodology/approach: The narrative literature review is a method applied to achieve the aim of the paper. Findings: The growth of environmental sensitivity …

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Lanfranchi, M., Giannetto, C., & Rotondo, F. (2018). Environmental Strategy in Business: Green Marketing Communication. Journal of Corporate Responsibility and Leadership, 4(3), 111. https://doi.org/10.12775/jcrl.2017.019

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