THE MEDIATING ROLE OF INFORMATION COMMUNICATION TECHNOLOGY LITERACY ON THE ATTITUDE TOWARDS LEARNING WITH SOCIAL MEDIA AND ONLINE NEWSPAPER READING BEHAVIOR OF STUDENTS

Abstract

The study aimed to determine if information communication technology literacy significantly mediates the relationship between the attitude towards learning with social media and the online newspaper reading behavior of the students. A quantitative correlation design and mediation technique was used to investigate the relationship between and among the three variables. This study used questionnaires that had been modified and pilot tested by experts. A stratified sampling technique was used to select and interview 300 college students. The questionnaire was personally handed to the respondents by the researcher via face-to-face and Google e-survey. The statistical tools used were a mean, product- moment correlation, and path analysis. The studys findings showed high levels of attitude towards learning with social media, online newspaper reading behavior, and information communication technology literacy. Moreover, the studys findings indicated a significant connection between and among the three variables. Results showed that information communication technology literacy partially mediated attitude towards learning with social media and online newspaper reading behavior. Keywords: ict literacy, social media, online newspaper, technology, path analysis, library science, Philippines