BaitBuster: A clickbait identification framework

Abstract

The use of tempting and often misleading headlines (clickbait) to allure readers has become a growing practice nowadays among the media outlets. The widespread use of clickbait risks the reader's trust in media. In this paper, we present BaitBuster, a browser extension and social bot based framework, that detects clickbaits floating on the web, provides brief explanation behind its decision, and regularly makes users aware of potential clickbaits.