Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach

Abstract

Smartphone user authentication based on passwords, PINs, and touch patterns raises several security concerns. Behavioral Biometrics Continuous Authentication (BBCA) technologies provide a promising solution which can increase smartphone security and mitigate users’ concerns. Until now, research in BBCA technologies has mainly focused on developing novel behavioral biometrics continuous authentication systems and their technical characteristics, overlooking users’ attitudes towards BBCA. To address this gap, we conducted a study grounded on a model that integrates users’ privacy concerns, trust in technology, and innovativeness with Protection Motivation Theory. A cross-sectional survey among 778 smartphone users was conducted via Amazon Mechanical Turk (MTurk) to explore the factors which can predict users’ intention to use BBCA technologies. Our findings demonstrate that privacy concerns towards intention to use BBCA technology have a significant impact on all components of PMT. Further to this, another important construct we identified that affects the usage intention of BBCA technology is innovativeness. Our findings posit the view that reliability and trustworthiness of security technologies, such as BBCA are important for users. Together, these results highlighted the importance of addressing users’ perceptions regarding BBCA technology.