Journal ArticleOPEN ACCESS

Crossing the channel

Sales and Marketing Management (2002) 154(10) 43
DOI: 10.4000/perspective.3808
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Abstract

Owens Corning has tried before -and failed - to circumvent its middleman channels and reach out directly to consumers. Now the company believes it has a competent strategy to sell straight to the end-user, without angering its channel partners.

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APA

Buss, D. (2002). Crossing the channel. Sales and Marketing Management, 154(10), 43. https://doi.org/10.4000/perspective.3808

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