PENGARUH KOMPETENSI TENAGA PENJUALAN, KUALITAS HUBUNGAN DAN SISTEM KONTROL TERHADAP KINERJA TENAGA PENJUALAN (STUDI KASUS PADA PT. BRI CABANG SOLOK)

Abstract

This research is intended to see how the influence of sales force competence, relationship quality and control system to salesperson performance (case study at PT BRI, Branch Solok). The population and sample in this study used a saturated sample in which all employees account officers (AO), amounting to 60 people. From the result of this research, it can be found that sales competence variable (X1), quality of relationship (X2) and control system (X3) have positive and significant salesperson performance (Y) with significant level is 0,000. The magnitude of the influence of sales force competence (X1), relationship quality (X2) and control system (X3) on salesperson performance (Y) is 0,307 (R2 = 30,7%).