BUSINESS DIGITAL TRANSFORMATION IN THE PERSPECTIVE OF BUSINESS COMPETITION LAW

Abstract

Purpose: This study aimed to enhance public knowledge of the seamless digitalization of business toward more effective outcomes based on the perspective of business competition law. Methods: The approach used was a normative and descriptive study approach. Results and Conclusion: The results showed that digital transformation enhanced business efficiency and provided companies with new perspective on profit management. The prevalence of digital competition became apparent through the widespread establishment of marketplaces and platform-based businesses, which aimed to provide consumers with attractive bargains in order to achieve their intended profit objectives. Research implications: Digital transformation, comprising various life aspects, is revolutionizing the online business economy, offering a modern alternative process for gaining profits. Originality/value: The advent of digital business transformation has engendered a range of effects, encompassing both favorable and unfavorable outcomes, so warranting meticulous deliberation.