Journal ArticleOPEN ACCESS

The Relationship between Brand Awareness, Brand Loyalty, Advertisement and Customer Purchase Decision among Property Purchasers in Malaysia: A Conceptual Analysis

  • Hee O
  • Gan J
  • Kowang T
  • et al.
International Journal of Academic Research in Business and Social Sciences (2022) 12(4)
DOI: 10.6007/ijarbss/v12-i4/12368
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Abstract

… product. Generally, customers will put the brand of the product into consideration while making a purchase decision to … It is based on the features, price, image, attributes and quality that …

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APA

Hee, O. C., Gan, J., Kowang, T. O., Rizal, A. M., & Fei, T. H. C. (2022). The Relationship between Brand Awareness, Brand Loyalty, Advertisement and Customer Purchase Decision among Property Purchasers in Malaysia: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 12(4). https://doi.org/10.6007/ijarbss/v12-i4/12368

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