Abstract
Rapidly increasing tuition fees, intensifying competition and higher rankings have led to rising expectations from MBA students across Asia. These developments require a strong and continuing focus on improving the MBA teaching and student education experience in Asia’s up-and-coming business schools. I chaired a task force to recommend ways to enhance all teaching-related aspects of the MBA programs at the National University of Singapore (NUS). One of the surprising outcomes was that the teaching quality is not primarily dependent on the individual instructor but on the interplay of four key stakeholders: the instructor, the department, the MBA office and the deanery. While every school has its peculiarities, the review process can be applied to any MBA program.
Cite
CITATION STYLE
Wirtz, J. (2015). Improving the MBA Student Education Experience. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 832). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_258
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