Netflix in Argentina: Accelerated expansion and little local production

Abstract

The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay TV companies, has not been accompanied by a specific strategy to develop the production of local contents.