MBA Coaching Program: Best Practices for Success With Limited Resources

Abstract

Professional coaching has been touted as a highly effective approach to helping executives and managers enhance their organizational acumen and interpersonal skills. In the past several years, a number of prestigious, top-ranked MBA programs have established one-on-one coaching programs to attract students by offering “executive treatment before the title.” Coaching, however, does not have to be the purview of larger, prestigious, resource-rich universities. We offer robust coaching services to students with limited university resources. From its modest beginnings 15 years ago, our MBA Coaching Program recently received national recognition. This article highlights the challenges and decisions that those wishing to undertake a coaching program should consider.