MODELING ISLAMIC MARKETING RESEARCH USING VOSVIEWER APPLICATION: A BIBLIOMETRIC ANALYSIS

Abstract

This study aims to carry out a bibliometric analysis on Islamic marketing using the VOSviewer program. This study uses a quantitative descriptive method. The data used in this study are search results based on the keyword “Islamic Marketing” sourced from Google Scholar using publish or perish software. From the search results, we found 1000 articles published in the 2018-2022 range. The results show that research on Islamic marketing increased in 2019 and 2020 but decreased significantly in 2022. In conclusion, this study is needed to demonstrate the significance of undertaking bibliometric analysis, particularly in the area of Islamic marketing. It is expected that this study will serve as a model for future research in terms of conducting and identifying research topics, particularly in the field of Islamic marketing.