Abstract
This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.
Cite
CITATION STYLE
APA
McLarney, C. (1999). Playing in the Giant’s Field: Strategies for Effectively Competing in the Global Marketplace. New England Journal of Entrepreneurship, 2(2), 21–30. https://doi.org/10.1108/NEJE-02-02-1999-B003
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