Research on Urban Space Resources Control and Characteristic Style - Taking Outdoor Advertising as an Example

Abstract

Outdoor advertising, as one of the important means of commercial, public welfare information dissemination and city image management, plays an important role in the city. Especially in the construction of new urban tourism area, it can provide scientific and reasonable technical support for planning, construction management and decision-making of urban planning. Based on the practice of outdoor advertising zoning planning project in Dawangshan tourist resort of Xiangjiang New District, Changsha City, this study, on the basis of in-depth study of current situation and planning, uses spatial syntax and big data model analysis method, combines with urban planning management and industrial demands, to analyze and construct the outdoor advertising spatial planning layout structure that matches the overall function of the city and coordinates with the function of the zoning. On this basis, the control and management area of outdoor advertisement is delineated, and the index system of the control and control of outdoor advertisement zones is established through the regional differences and grade differences of outdoor advertisement settings.