A Content Analysis of Green Advertising in China

Abstract

The aim of this study was to identify the constraints affecting the efficiency of mutual funds in the Saudi financial market. To this end, 24 fund managers working in the Saudi financial market were selected, at the end of September 2010. Of the (24) questionnaires distributed, 19 were returned and contained sufficient responses for analysis, a response rate of 79.17%. Several statistical methods were used to analyze the data, such as frequency distributions and averages and computational test (v) mono. The study indicates the needs to keep pace with developments in the financial market, to study the surrounding environment, to determine ways in which it can make funds operate more efficiently, and to improve the scientific and practical training of managers of mutual funds. It is likewise important to broaden the base of people who are able to manage mutual funds to overcome the problem of scarcity of talent. Furthermore, different ways of investing in funds should be developed to meet the needs of all customers. Fund managers should pay attention to diversification and asset allocation, which help the fund to reduce its risks, and develop plans and strategies for marketing funds, including increasing their investor bases and entering new categories of investments. Future studies should characterize the constraints that affect the efficiency of finds and propose ways to overcome these constraints. © Euro Journals Publishing, Inc. 2011.