Consumer shopping behavior through online store for food and beverages

Abstract

The new behavior has emerged in the era of information and digital communication. it covers many aspects of life, including sale and purchase transaction. Currently, shopping activities are no longer done by going directly to the seller in order to get the products we need. it is also very rare for the consumer to use cash for the payment. they can hold the sale and purchase transaction whenever and wherever it is needed by utilizing an application which is available accessed by mobile phone. This study has involved 209 respondents who were actively engaged in shopping activities through online stores. from those 209 respondents, there were 21% respondents stated using an online store to buy daily needs, and the one which is more interesting is there are 30.47% of respondents said that they ever bought food and beverages by online store application. These indicated that consumer shopping behavior for food in the era of information and digital technology became a new-interesting trend to be further observed and researched.