PENGEMBANGAN INOVASI PRODUK YANG BERDAYA SAING CYPHO JELLY DRINK

Abstract

Beverage industry is a segment of the food industry wich is quite the trend these days. The industry is rapidly innovate, make changes, and have more buzzing dynamics than the other segments. Beverage industry was seen easier to adopt scientific concepts regarding food ingridien functionality when compared to other food industries. Beverage industry is no longer producing beverages to satisfy thirst, but many offer the concepts and features diverse functionality. Eggplant Netherlands (Cyphomandra betecea Sendt.) Rich in provitamin A good for eye health and vitamin C to treat thrush and increase endurance. Essential minerals, such as potassium, phosphorus and magnesium were able to keep and maintain good health. High fiber of the dutch eggplant benefit prevent cancer and constipation. And one of the advantages of other dutch eggplant is capable of lowering high blood pressure. Beverage industry needs to be developed as the Indonesian original product that utilizes local commodities dutch eggplant is Cypho Jelly Drink beverages functional raw materials based local eggplant netherlands (Cyphomandra betecea Sendt.) lowering high blood pressure.