A Study on the Cross-cultural Communication Strategies of Yue Opera

Abstract

Yue Opera, the second-largest opera in China, is also known as “the most widely spread local opera genre in China”. It is called “Chinese Opera” abroad. The overseas dissemination of Yue Opera has extremely far-reaching significance for displaying traditional Chinese culture, telling Chinese stories well, and building cultural confidence. Based on combing the status quo of overseas communication of Yue Opera in different stages, the paper analyzes the currently existing problems, and then, under the guidance of Lasswell’s Model of Communication, discusses cross-cultural communication strategies of Yue Opera from five aspects, namely “who”, “says what”, “in which channel”, “to whom” and “with what effect”.