Journal ArticleOPEN ACCESS

How IRN-BRU made its first million (YouTube views)

Journal of Direct, Data and Digital Marketing Practice (2013) 14(3) 229-237
DOI: 10.1057/dddmp.2013.15
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Abstract

IRN-BRU commissioned a new commercial that was distributed via a single tweet linking to YouTube before being broadcast. This article examines the way the link was distributed across Twitter and the impact that different networks of followers had on views of the ad, as well as the contribution made by TV in helping the commercial to gain over 1 million views online. © 2013 macmillan publishers ltd.

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APA

Adams, P., & D’Orazio, F. (2013). How IRN-BRU made its first million (YouTube views). Journal of Direct, Data and Digital Marketing Practice, 14(3), 229–237. https://doi.org/10.1057/dddmp.2013.15

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