The Research on the Color Art of Emotional Packaging Design

Abstract

1 THE EMOTIONAL CHARACTERISTICS OF MODERN PACKAGING DESIGN As the commodity market increasingly rich, the merchandise have full of a superb collection to enrich our physical world. When one product stands out in a number of similar commodities which are homogenization, and get favors of consumers, its packaging impetus role cannot be ignored. The existence of this driving force is mainly due to the function of protect commodity, beautify commodity and promote commodity of commodity packaging. The promotion effect of commodity packaging is particularly prominent. Commodity packaging is a "beautiful wedding dress" of commodity with its shape, color, material to attract consumers and stir up emotional resonance. At this time, consumer recognition of the commodity have improved, which directly promote consumer acceptance and choice of the goods. The emotional function of packaging has a huge influence on commodity sales, so that the position of packaging design makes changes .It no longer belongs to one part of goods, and is integrated with commodity together to meet consumer material and spiritual needs. Because packaging can cater to consumer psychology, realize value-added profits, how to produce novel and unique, with interesting and emotional innovative packaging is a problem to be solved in the design. 2 THE COLOR ART IN MORDEN PACKAGING DESIGN In terms of commodity exhibition and sales, when public goods replenish our vision, the sensitivity of color in the eye makes the color take precedence to attract consumers immediately over all other packaging design factors. At the same time, the different associative meaning and symbol of color, and the feeling of warm and cool, light and shade, hard and soft, weight, taste, bouncing and other psychological feelings, which also makes the color can help packaging design to touch people's psychological feelings and emotional world, and achieve the purpose of emotional packaging. In terms of color art, It includes the traditional pattern and color art characteristics, and includes the modern graphics and color collocation. It can be a traditional folk style, can be a simple and modern style, and also can be alternative surprisingly post-modern style. Different color art form has a different visual elements, permeates the different cultural connotation and emotional characteristics, meet the psychological needs and emotional cognition of different groups of people. The color art can provide rich resources and creative design for the packaging design style formation and provide a basis for packaging design of emotional expression .The aesthetic value of color art in the modern packaging has been fully embodied. 3 HOW TO USE COLOR ART TO REALIZE EMOTIONAL PACKAGING DESIGN If we want to take good use of bright colors relationships and color art, and make the packaging become a beautiful visual language to communicate with consumer emotional and gain recognition, we need to pay attention to the following points: 3.1 Color art has a clear goal The goal of the color art mainly refers to two aspects: first, the choice of collocation of color and style clearly points to the quality and the content of goods. It can not mislead consumers to understand ABSTRACT: In the modern packaging design, as an important modeling element of the visual language, color plays a pivotal role. Color art not only have distinct color relationship, a strong visual impact, but also need color art style, in order to convey commodity quality and grade, and meet consumer's emotional requirements from the aesthetic and taste requirements. Designers need to fully grasp color collocation, the style and psychological feeling of color for modern packaging design, to realize the innovation of modern packaging design. 140