Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi di Masa Pandemi Covid-19 Desa Sidomukti Lamongan

Abstract

The purpose of Pengabdian Kepada Masyarakat (PKM) to provide understanding the meaning and concept of the marketplace, knowing the benefits and advantages of marketing through the marketplace, understanding how the marketplace works, knowing the process of making, how to register and create a shop at online shop (marketplace). The method was used in Community Service this time were discourse and training. The stages taken were presenting material about the benefits of the marketplace then introducing various kinds of marketplaces, marketing and promotion strategies through the marketplace followed by the implementation and creation of shops in several online shop (marketplace). The results of this Community Service have provided understanding to local industry players in the village of Sumberejo about marketing and selling products through the marketplace, and able to create online shop and promote their products through Facebook independently, products from local industries were marketed in several marketplaces exist in Indonesia.