Empirical Study of Theory of Reason Action (TRA) Model for ICT Adoption among the Malay Based SMEs in Malaysia

Abstract

Information and communication technology (ICT) plays very crucial role to enhance sales, expand business, reduce operating cost, reduce operating procedure, improve product or company image and easy access for product information in today’s competitive world. Although, the intention to use ICT is significantly depends on the attitude and social norms of executives towards ICT, especially in SME level. The main objective of the present article is to examine the determinants of ICT adoption among Malay based SMEs in Malaysia. Theory of Reasoned Action (TRA) has been employed to measure main factors that have effect on ICT adoption. The paper is based on review of literature and primary data. Data were gathered through questionnaire survey of 199 SMES in Malaysia. Hypothetical relationships were identified using multiple regression analysis in this research. The findings of this study are discussed and conclusion and policy implication are also addressed here.