Corporate social responsibility in the families of workers: a systemic proposal for Peru

Abstract

Corporate Social Responsibility (CSR) promotes sustained productivity, attention to the environment, and various improvements in its operations. All this to benefit internal and external customers. However, it is difficult to implement a comprehensive version of CSR in workers, who find obstacles to satisfy an optimal balance between productivity and family life. This has motivated the emergence of the concept of Corporate Family Responsibility (CFR), which formalizes the presence of the CSR in the workers, through processes and transformations within the company. This article carries out a diagnosis of the Peruvian situation around CFR, using the theory of institutional pressures, system thinking, and stakeholder theory, to formulate a functional CFR proposal. Its attributes are coincident with the Great Place to Work (GPTW) indicators in the companies with the highest score.