Facets of Mindfulness in Stages of Behavior Change Toward Organic Food Consumption

Abstract

Objectives: The preference of organically grown foods can potentially decrease greenhouse gas emissions, which are related to climate change. Recent empirical studies suggest associations between dispositional mindfulness and self-reported pro-environmental behavior. In order to identify the potential and mechanisms of mindfulness with regard to pro-environmental behaviors, it is necessary to consider theories of action. Methods: The present study examines the relationship between five facets of self-attributed mindfulness and organic food consumption considering a stage model of behavior change that includes different types of intentions and stage-specific predictors adapted from the theory of planned behavior and the norm-activation model. A cross-sectional online study was conducted with a sample of 560 participants. The mean age of the participants was 30 (SD = 10.5) years, and the sample consisted largely of females (76%). A minority reported regular meditation practice (8%). Results: The multivariate analyses showed a significant relationship between observing and goal intention (β =.317, p