Structuring Strategic Planning in a Public Organization: Application of the balanced Scorecard Method

Abstract

Objective: this research aims to describe the process of implementing the Balanced Scorecard Method (BSC) in the Strategic Planning of Fundação Santa Casa de Misericórdia do Pará (FSCMPA). Method: qualitative, descriptive and exploratory study of document analysis. Result / discussion: it was possible to achieve with the BSC-based planning the definition of indicators and goals for management, construction and implementation of the institutional vision of mission, vision and value. Conclusion: the BSC presented an ordering of preexisting concepts and ideas in a logical, objective and intelligent way to increasingly strengthen the quality and patient safety policy and the hospital care policy with a focus on the constant search for excellence in care centered on person.