The Evolution of Tobacco Marketing to Women and Girls in Sub-Saharan Africa

Abstract

Introduction: Historically, tobacco use among women and girls in Sub-Saharan Africa has been significantly lower than among men. However, recent trends show a concerning rise in smoking rates within this demographic. This shift necessitates a deeper examination of the role tobacco industry marketing plays in driving these changes. Focusing on five key countries Nigeria, South Africa, Rwanda, Kenya and Senegal this research provides a comprehensive analysis of industry marketing tactics targeting women and girls in the region.