STUDY AND COMPARATIVE ANALYSIS OF VARIOUS STRATEGY PLANNING MODELS FOR BUSINESS PERFORMANCE

Abstract

Peter Drucker has called the automobile industry as "the industry of industries".During the last few years,the production and management systems have been revolutionized worldwide in the automobile industry.One of the major changes in the industry has been the markets growth of several emerging markets. Globalization, individualizations, digitization and increasing competition are changing the face of the industry. In addition, increasing safety requirements and voluntary environmental commitments have also contributed to the changes ahead.Size of the organization is no longer a guarantee of success.Only those companies that find new ways to create value may prosper in the future.Based on this perspective,in this paper a study on various strategy planning tools and a comprehensive analysis is done to showcase there evident contribution in business performance.