PERSUASIVE COMMUNICATION SKILLS IN MARKETING

Abstract

Being communicative is one of the most crucial skills for persuading customers to purchase the company or branded products which marketers should have. Because this helps to prevent the possible misunderstandings between salesperson and clients. Accordingly, if entrepreneurs have a strong knowledge and high degree in their field and do not possess excellent communication skills, it means that their all effort which they are putting to their businesses can be vainly.