Research on Network Platform System under Mobile Internet and Smart Electronic Commerce Big Data Digitization

Abstract

Based on the intelligent big data method and the cross-border e-commerce logistics service system as the research object, the paper constructs a cross-border ecommerce logistics service system based on mobile Internet. According to the user's preference, the products matching the user's preference are obtained through association rule mining, and recommended to the user. The research shows that the digital cross-border e-commerce platform system involved in the paper has good compatibility, and the user preference recommendation algorithm involved in the paper has high accuracy, which meets the needs of users.