Customer Behavior and Attitude Assessment for Green Practices in lodging Industry at India

Abstract

Green programs become more effective and efficient by acquiring the in depth knowledge of customers’ desire for participation in green activities. This paper provides the assessment of guests’ that are staying in hotel with their environmentally friendly approaches that influenced the intentions. Second, this research estimates the customer barriers for participation such as reduced luxury, cost cutting perceptions and inconvenience. Such parameters are significantly influence the intention of consumers’ and make the decision on whether to stay at a green hotel or spend additional cost for a room in such a hotel. Third, the work depicts that customers never consider the importance of green practices connected with staying in a hotel whether they believe the requirements. Fourth, the survey report shows that customers take the responsibility of environment much enthusiastically for home rather than a hotel. These findings are important for providing the relevance of actions and communication of hotel managers’ to guests’ concerning by cost cutting perceptions reduction, increasing participation accessibility in green programs, and educating customers about green practices.