Analyze the Feasibility Investment of an Organic Hydroponic Vegetable Business: Case Study of Flos Hidroganik in Temanggung, Central Java

Abstract

Investment is one way to process money to generate profits, while a promising investment is an agribusiness,especially organic vegetables that are in great demand in the market. But growing organic vegetables has severalrisks, namely land area and disease susceptibility, the best solution is to use hydroponics. Flos Hidroganikin Temanggung, Central Java is an organic hydroponic product entrepreneur who wants to attract investors,but investors’ perception of organic hydroponic agriculture is less profitable because it requires a high initial investment. Therefore, research is needed to find out the selling price of a product, the level of sales whenit reaches a break-even point and find out whether organic hydroponic investment is feasible or not. Thisresearch begins with the collection of data needed through observation, interviews and documentation, then the data is analyzed to get production costs using Full Costing, determining the selling price using Cost plus pricing method, financial analysis to determine BEP and investment feasibility studies with ROI, NPV, IRR andPI. The results obtained are the selling price of Chris Green Lettuce of Rp. 9,888($), the selling price of RapidRed Lettuce is Rp. 9,875($) and the selling price of PakChoy Brisk green Rp. 9,857($). BEPunit amounted to8,357 units of organic hydroponic vegetables and BEPrupiah Rp. 82,506,393($); so that BEP was achieved in the production of 6.3 7 times the harvest or 11 months and the results of the feasibility calculation of investmentwere declared feasible.